The four requirements
| Requirement | What Google asks for |
|---|---|
| Audience | 10,000+ followers or subscribers on at least one platform |
| Platforms that count | YouTube, Instagram, TikTok, X |
| Age | 18 or older |
| Country | United States, Canada or India |
| Content | Follows Google's policies for user-generated content on Search |
The 10,000 is per platform, not a total. Two accounts with 6,000 followers each don't add up. One account at 10,000 is enough, whatever your other accounts look like.
Platforms that don't count
LinkedIn, Facebook, Threads, Twitch, Substack and podcasts don't count towards the 10,000. A creator with 80,000 LinkedIn followers and 4,000 on Instagram is not eligible today.
This catches more people than you'd expect. When we looked up 1,000 business, finance and food creators, about one in four with a readable profile fell short on every counting platform. See the study.
If you're under 18
Google lets an adult claim and manage a profile for someone under 18. The Google account doing the claiming must belong to someone 18 or older, and they still have to verify the social accounts linked to the profile.
If you're outside the three countries
You can't claim one yet. Google has announced Brazil as the next country, without a date. Nothing you do today reserves a profile, but it costs nothing to line up your name, photo and bio across platforms so you're ready.
Meeting the bar doesn't guarantee approval
Google can ask you to verify your identity with a selfie and ID, and it reviews your name, bio and each account you link. It may refuse to link an account that isn't relevant to the identity the profile represents, even if you can sign in to it.