The checklist
| Item | What to have ready | Limit |
|---|---|---|
| Name | The name people search for, spelled one way everywhere | Reviewed by Google |
| Bio | Who you are, what you make, where. Facts, not slogans | Reviewed by Google |
| Profile photo | Square, the same photo as your main platform | We work to 256 x 256 px or larger |
| Cover image | Tall, with the subject in the middle | We work to 1080 x 1350 px, cropped 2:3 |
| Linked accounts | Every account that is clearly you | Each one is reviewed |
| Links | Shop, newsletter, booking, press page | 8 |
| Pinned posts | Your strongest recent work | 8, from your last 100 posts in the past year |
Name and bio
Use the name a stranger would type into Google, and make it match your biggest platform. Emoji, taglines and "| Austin Eats" add-ons make you harder to match across platforms.
Write the bio the way an editor would describe you: who you are, what you make, where you're based. Changes to it go to Google for approval and information from your profile can appear in your knowledge panel, so keep it to things that are true and will stay true.
Links
You get eight. Put the one that earns you money first, then the one a brand would want: a partnerships or media-kit page. Check each link opens on a phone and doesn't land on an expired promotion.
Pinned posts
You can pin up to eight posts, chosen from your latest 100 posts within the last 365 days. Posts older than a year can't be pinned, so the set needs refreshing as time passes.
Pick posts that show what you'd like to be hired for, not only the ones with the most views. Someone deciding whether to work with you will look at these first.
Line everything else up on the same day
The profile gathers your accounts in one place, which makes differences between them obvious. Before you claim, compare your display name, photo and bio on each platform. The ten-minute self-audit walks through it.