The sections
| Section | What goes in it |
|---|---|
| Who you are | Name, one-line description, photo. The same ones as your profiles |
| Audience | Followers per platform, with the date you took the numbers |
| Where they are | Top countries and cities, age range if your platform shows it |
| Performance | Typical views and engagement on recent posts, not your best ever |
| Your work | Three or four recent posts that show what you'd make for a brand |
| Past partners | Brands you've worked with, if they're happy to be named |
| Rates | A starting price per format, or "rates on request" |
| Contact | One email address that you actually read |
Make it checkable
A brand manager will compare your kit with what they find on their own. If the kit says 60,000 and Instagram says 48,000, the kit loses. Date your numbers and update them, and use the same name and photo a search for you turns up.
If you have a Google Search profile, its Insights give you clicks, impressions and audience by country for Search and Discover, which most kits don't include. Insights explained.
A page beats a PDF
- A link opens on a phone. A PDF attachment often doesn't get opened at all.
- You can update a page without re-sending it.
- It can sit in your eight Search profile links and your link-in-bio, where a brand is already looking.
What to leave out
- Lifetime totals and one-off viral numbers presented as typical.
- Logos of brands you haven't worked with.
- A long personal story. Two sentences is enough.
Our Kit plan includes a media-kit page kept current each month, alongside a report on what Google shows for your name. See pricing.