What you see
| Metric | What it tells you |
|---|---|
| Top-performing content | The posts and videos getting the most engagement |
| Total clicks | How many times people clicked your content |
| Total impressions | How often your content was shown |
| Audience by country | Where your content is viewed and clicked most |
By default the figures are added up across all your linked accounts. You can filter by date range and by surface: Google Search, the Discover feed, or individual social accounts.
Who can see it
Only the Google account that claimed the profile. There is no way to give a manager or an agency a view of their own. Insights is also limited to profiles that meet a minimum follower requirement on a single linked platform; Google doesn't state the number.
The Search Console connection
Insights is powered by Search Console, Google's free tool for site owners, and Google generates a Search Console property for your profile. If you already use Search Console for a website, the idea is the same: impressions are how often you were shown, clicks are how often someone went through.
How to use it
- Look at which posts Google surfaces, and compare them with your pins. If your pinned posts aren't the ones people click, reconsider the pins.
- Use the country split in your media kit. Brands ask where your audience is.
- Watch Discover separately from Search. People who follow you from your profile may see more of your posts there.
- Don't read it as a ranking report. A Search profile doesn't change ranking, so these numbers describe demand that already exists.