The rules as Google states them
- Only one Google account can claim a Search profile.
- Multi-user access and admin roles are not supported.
- To move a profile to a different account, you ask Google through its Search profile support form.
- One Google account can claim and manage up to 10 profiles. Beyond that you need another account.
- If a YouTube channel is linked, the claim must be made from the Google account associated with that channel, or one that manages it.
Why you shouldn't hand over the login
The Google account that owns your profile is usually the one that owns your YouTube channel, your email and your documents. Sharing it gives someone all of that. If the relationship ends, getting a profile back means a support request to Google.
Claim the profile yourself, from an account you control. A manager who needs something changed can tell you exactly what to change.
How a team can still do the work
- 1The team prepares the change: the new bio, the eight links in order, the posts to pin.
- 2You open the profile and make the edit, on a screen-share if you want someone watching.
- 3The team checks the public profile afterwards and notes anything left Pending.
- 4For numbers, you share a screenshot or an export of Insights. Nobody else can open it.
This is how we work with every creator. We prepare, you click, and we never ask for a password or a login.
If you manage several creators or brands
Each creator should own their own profile. The 10-profile allowance is meant for one person or company with several identities, such as a creator with a podcast and a shop. The same social account can be linked to more than one profile when it's relevant to both.